Should PR Students Network?

I was asked this week to start researching an article for behind the spin regarding the subject of whether PR students/graduates should network? Primarily the networking at this stage of the game for a student will be completed via social media sites such as Twitter, LinkedIn, PR Open Mic and Facebook but networking can also be done while at work placements and through various CIPR events where students are allowed to attend. At first I didn't think I classed as a social networker but the more I thought about the article more I began to realise that a lot of my contacts have been made or at least maintained via social media sites. Is the networking helping to enhance my career path? Will it make any possible opportunities greater? Will I be offered more opportunities because of it? Only time will tell for me but in the mean time I would be interested to hear your views whether from a student who is for or against networking before graduation or from potential employers themselves.

You Can Now Follow me on Twitter

I have added a new feature to my blog which allows you to follow me on twitter and see my latest updates!

The wonders of modern technology!

Social Media Expert?

I conducted the third 'Social Media' session to my internal team last week mainly focusing on the benefits and power of twitter along with recommendations of how we as a communications department can use the tool. In the afternoon I held a catch up session with my Director of Communications to get him up to speed on how we are currently using it, my research and my recommendations for the future - this generated some positive feedback which I am still contemplating. As I am a placement student I will be leaving the company before September sometime and due to the economic climate they will not be replacing my position. My Director has asked before I leave if I can pass on 'my knowledge and wisdom' to the rest of the marketing and corporate communications associates to ensure that the department continues to move with the times. He expressed that having youth on my side helps with my eagerness to learn and understand social media. As mentioned before his comments got me thinking. All though I am very appreciative of the compliment what qualifies anybody to be a social media 'guru' or 'expert' ? There are no set qualifications to pass nor are there any particular guidelines to follow. An article on ft.com explains how in the current financial climate many organisations and agencies are utilising the use and cost effectiveness of social media tools but "A recent poll of members of the US-based Chief Marketing Officer Council found that a third did not have the internal talent within their marketing departments to engage in new media programmes." What do you determin at internal talent? Someone who can set up a twitter account or someone who uses it effectively? I am sure this is a discussing topic I will have to continue to explore but if anyone can please enlighten me as to how you graduate from the knowledge of social media then please do get in touch. In the mean time I'm off to pack my bags for social media freshers week!