Recently I have been trying to get to grips with the latest social media trend – twitter. Twitter is a status update social media tool allowing you to discuss/announce your latest feed using only 140 characters or less. With a rise in citizen journalism this will be the perfect tool for people to get an idea of an event as it happens from the people closest too it – allowing a range of angles to be covered from the corporate level right down to the innocent bystander.
I am still getting to grips with the modern technology myself but some people have taken it a step further. Drew Benvie, board director at Hotwire PR based in London one of the most active pr agencies on twitter according to PRWeek in February, has started a social media experiment this week by searching on twitter instead of Google for answers. Drew explains that his experiment started when he was looking for a place to eat Sunday lunch near to his home – Google provided too many results where as twitter was more refined and the responses were more personal.
Stephen Waddington, Managing Director of Rainerpr is also interested in the progress of this research and been blogging about his progress.
The experiment mentioned above though is one of many uses twitter claims to have. A friend of mine was able to obtain a BBC interview with a client via twitter after seeing what the journalist was writing about from his status update.
Although I am still learning about the values and technicalities of twitter I am open to the value it may bring to the media industry but what about the mere mortals of the world – will it bring value to their lives also?
For more information on the benefits of twitter Drew has a good ten step guide.
If anyone has any tips for twitter or simply a dummies guide please send it along – I am due to host another social media session for my colleagues in the next couple of weeks so any other aspects regarding twitter you feel I need to cover then please do let me know!
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